Bonobos TV Spot, 'Evolve the Definition'

Many different men are handed smartphones that display the definition of "masculine" and are asked to read it out loud. As they read through the definitions, which use words like "aggressiveness" and "red-blooded," they begin to talk about how that definition doesn't really fit them. To these men, being a man means being honest and brave enough to be themselves. They decide that there shouldn't be just one way to be a man, just like there isn't just one way to be human. Bonobos encourages you to evolve the definition of masculinity.