Incredible India TV Spot, 'The Masala Masterchef'

Incredible India presents the story of the Masala Masterchef, a man who traveled throughout India to obtain his culinary skills instead of attending a formal culinary school. He says that he learned many things from his travels, including that masala can be added to all parts of life and that flavor comes down to sight, sound and science. He may have discovered all the best masala spices to use in his cooking, but he also found value in ensuring each meal is cooked with love and served with joy.