Tile TV Spot, 'The Coat'

During a heated argument over whose fault it was that their son left behind his coat, a pair of parents are inadvertently overhead by their son, and the guilt of the argument blossoms a complex in him. When they buy him a new bright yellow coat, he now refuses to take it off. He sleeps in the coat, he swims in the coat, his entire life, love and family rearing now all happen in the coat as his life flashes before our eyes. In the past, however, the parents solved the problem by adding a Tile Mate to the coat, so if it's ever lost again, the family can find it via GPS. Tile invites you to tag the things you don't want to use by clipping one of its GPS trackers to them.