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Nike TV Spot, 'Winning Isn't for Everyone: Fencing' Featuring Beatrice Vio

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As Beatrice Vio, fencing Paralympian, gets ready for a fight she asks if you have ever been stuck in a chair with no option of retreating while being approached by someone with a sword. The Paralympian answers that she loves it. Now prepared for her fight, Vio looks through the mesh in her mask to see her opponent across from her and readies her sword. When the buzzer sounds indicating the start of the fight, Vio swiftly moves in to attack. Nike says that "winning isn't for everyone."

Published
July 29, 2024
Advertiser
Nike
Advertiser Profiles
Facebook, Twitter, YouTube
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None have been identified for this spot
Mood
Active
Actors - Add
Beatrice "Bebe" Vio ... Athlete
Agency
Wieden+Kennedy ... Creative Agency

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