Dove Men+Care Maximum Protection TV Spot, 'March Madness: How Far'

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A basketball fan celebrates with friends in a crowded bar before ducking into the bathroom to check social media for armpit sweat hacks. Guided by a online clip advising to "blow dry your pits," he lifts his arm directly under a public hand dryer. Dove Men+Care claims its new 96-hour Dove Men+Care Maximum Protection keeps users dry longer while caring for skin. The man sprays on the antiperspirant and leaps back into the bar crowd to celebrate with his friends. Dove Men+Care invites viewers to trust the science and skip harsh sweat hacks with its antiperspirants.

Published
March 18, 2026
Advertiser
Dove Men+Care (Deodorant)
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Facebook, Twitter, YouTube
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Active
Events & Venues
NCAA March Madness
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