Apple Watch TV Spot, 'Stool Chase: Don't Give In' Song by Young Franco

While a man is out for his run, viewers are informed that by January 9th, most people have quit their resolutions. Suddenly, a barstool breaks through the window of a bar, tempting the man to give up on his run and relax. The man's Apple Watch alerts him that he is at the halfway point of his run, giving him the motivation to run away from the barstool and keep running. Apple encourages viewers not to give in.