Pepsi Zero Sugar Super Bowl 2026 Teaser TV Spot, 'Taste Test'

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Pepsi Zero Sugar teases its 2026 Big Game ad with a simple question: How many people prefer Pepsi in blind taste tests? In the spot, two soda cans -- one Pepsi Zero Sugar and another zero sugar cola from a major competitor -- rattle on a white table as thunderous footsteps shake the room from offscreen. Eventually, a polar bear (likely referencing a mascot of that major competitor) ambles into frame and sits on the table, blindfolded and ready for the test. Pepsi says "you'd be surprised" and invites you to catch the full spot during Super Bowl LX on February 8, 2026.

Published
January 26, 2026
Advertiser
Pepsi Zero Sugar
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Pepsi Zero Sugar, Coca-Cola Zero Sugar
Songs
None have been identified for this spot
Mood
Active
Events & Venues
2026 Super Bowl LX Feb 8, 2026 at Levi's Stadium
Actors - Add
None have been identified for this spot.
Animals
Polar Bears

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