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Dove CROWN Coalition TV Spot, 'America the Beautiful' Song by Ray Charles

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Photos of protests following the death of George Floyd are shown as Ray Charles' arrangement of "America the Beautiful" plays in the background. Dove believes that America will not be beautiful until it is beautiful for everyone. The company says it co-founded the CROWN Coalition to fight hair discrimination, and it is expanding that partnership with a $5 million investment to fight systemic racism.

Published
June 20, 2020
Advertiser
Dove (Deodorant)
Advertiser Profiles
Facebook, Twitter, YouTube
Songs
America the Beautiful - Ray Charles
Ad URL
http://www.dove.com/crown
Mood
Emotional
Events & Venues
COVID-19 , Black Lives Matter
Actors - Add
None have been identified for this spot.
Characters
Kids
Agency
Mindshare ... Media Agency, Ogilvy ... Creative Agency, Razorfish ... Digital Agency

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