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Michelob ULTRA Super Bowl 2022 Teaser, 'Game Time' Song by Electric Light Orchestra

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Timeless neon marquees blaze above Superior Bowl and it's "Kingpin" vibes in here tonight. The string and guitar vamps of Electric Light Orchestra's "Showdown" compete with the clacks of colliding billiards and bowling balls as pinsetters prepare the lanes for another round. A bowler leans on a ball return to tighten his shoelaces, inches away from a cold bottle of beer as the message "Opening 2.13.22" appears. Michelob Ultra it suggests you "stock up now" if you want a sip before the full light beer ad airs during Super Bowl LVI on February 13, 2022.

Published: January 27, 2022

Advertiser: Michelob

Advertiser Profiles: Facebook, Twitter, YouTube

Products: Michelob ULTRA

Tagline: “Stock Up Now”

Songs: Showdown - Electric Light Orchestra

Mood: Active

Events & Venues: 2022 Super Bowl LVI Feb 13, 2022 at SoFi Stadium

Actors - Add: None have been identified for this spot.

Agency: Wieden+Kennedy ... Media Agency

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