Absolut TV Spot, 'A Tough Year for Love'

Absolut Vodka shares a slideshow of COVID-19 quarantine moments ranging from hilarious (a masked-up bench date) to bittersweet (a clasped pair of gloved hands) to acknowledge that connecting with loved ones is more difficult than usual under pandemic safety precautions. As for the folks spending quarantining together, and therefore spending more time together than usual, the premium vodka brand makes a case for remembering to find joy in each other -- perhaps with a little responsible drinking on the side.