DEWALT XP Tape Measure TV Spot, 'Toughness' Featuring Silvano Alves
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DEWALT compares the toughness it takes to ride a bull for eight seconds in the arena to the toughness required to complete a big construction job. DEWALT claims to really know the importance of toughness -- which is why it sponsors professional bull rider Silvano Alves and also why it created the XP Tape Measure.
- Published
- August 15, 2017
- Advertiser
- Dewalt
- Products
- Dewalt XP Tape Measure
- Tagline
- “Tough Beyond Measure”
- Songs
- None have been identified for this spot
- Mood
- Active
- Actors - Add
- Silvano Alves ... Himself
- Animals
- Bulls
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