Suzanne Wright Foundation Code Purple Now TV Spot, 'The Lonely Road'

Cheering bystanders line the road for the Pancreatic Cancer Survivors Run as 10 runners race toward the finish line. One by one, the runners fade and disappear. Those on the sideline grow quiet until only one runner remains, representing the single survivor of a disease that ultimately kills nine out of 10 patients, according to the Suzanne Wright Foundation. As part of its Code Purple Now initiative, the foundation emphasizes that nothing has changed in over 40 years and demands a new approach to fighting pancreatic cancer.