Apple Watch Series 3 + Apple Music TV Spot, 'Roll' Song by Labrinth

A young man exchanges a glance with a passing woman as he dismounts his skateboard and descends the escalator into a spacious train station. He activates his AirPods and plays Labrinth's single "Misbehaving" on the Apple Watch Series 3. As if embodying the song's rebellious nature, the man once again takes to his board and turns the congested terminal into his skate park. Heelflips and pop shuvits ensue as he weaves through static offices and crowds of seemingly oblivious passersby. The lack of attention, however, doesn't stop him from using a kinetic spin to defy gravity and lift newsstands and pedestrians into the air. Though the scene's normality quickly resumes, the man, once again on foot, walks through the depot triumphantly, liberated by the power of 40 million songs available on Apple Music.