Slim Jim TV Spot, 'Heimlich'

As Pete the paramedic administers the Heimlich maneuver to a choking patron of Big Shrimpin' Restaurant, he complains to his onlooking colleagues about how long it's taking. "I'm so hungry, I could die," he gripes. The other responders are aghast at his insensitive choice of words as they all bite into Slim Jim sticks, but Pete defends himself by pointing out that the choker at least had time to eat! When the obstructive piece of food finally becomes dislodged, the customer joins in the admonishment before snapping into a Slim Jim himself. "No excuses!"