Dove (Skin Care) Super Bowl Commercials
We don't make the ads - We measure them
Dove is set to air a "joyful" 30-second spot during the second quarter of Super Bowl LX. Returning for its third consecutive appearance, the commercial, developed by agency Ogilvy, continues the brand’s "Keep Her Confident" mission to stop young girls from dropping out of sports due to low self-esteem. To build momentum, the campaign features longtime partner and creator Kylie Kelce, alongside an expanded "Body Confident Sport Collective" of athletes and mentors. While the specific 2026 tagline remains under wraps, the ad follows the success of last year's emotional "These Legs" film, which used a cover of "Born to Run" to highlight that one in two girls quits sports by age 14.
