Bosch Home Super Bowl Commercials
We don't make the ads - We measure them
??Building on the success of its 2025 debut, German engineering giant Bosch is returning for its second consecutive Super Bowl appearance with a second-quarter spot led by agency Droga5. The 139-year-old brand will continue its popular “Like a Bosch” campaign, this time promising a fresh chapter that leans heavily into humor and features a new, surprise celebrity face. While the exact tagline and ad length haven't been finalized, the commercial aims to further raise the brand's consumer profile in the U.S. across its appliance and tool divisions.