Hyundai 2012 Super Bowl Commercial, Think Fast
An employee and his boss are driving on a road when the boss begins to speak about success. Before he finishes his thought, he slumps forward with no signs of life. The employee panics and begins to accelerate and brake rapidly, using the momentum and seatbelt of the vehicle as a Heimlich maneuver before finally bringing him back to life. The 2012 Hyundai Genesis Coupe R-Spec was showcased during the 2012 Super Bowl between the New England Patriots and New York Giants.