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How Activision Scores Outcomes With Modern Sports Media Measurement
How Activision Scores Outcomes With Modern Sports Media Measurement
Creative Outcomes | Uber Shows Up: How “On Our Way” by Uber Resonated with Viewers
Creative Outcomes | Uber Shows Up: How “On Our Way” by Uber Resonated with Viewers
Creative Outcomes | Nostalgia Meets Future: The Origins of Toys R Us
Creative Outcomes | Nostalgia Meets Future: The Origins of Toys R Us
Creative Outcomes | Behind Viewer Enthusiasm for “Motorcycle Gang” from Twix
Creative Outcomes | Behind Viewer Enthusiasm for “Motorcycle Gang” from Twix
Hellmann’s Super Bowl Spot is the Cat’s “Meow”
Hellmann’s Super Bowl Spot is the Cat’s “Meow”
Streaming Measurement Has Its Coming of Age Moment
Streaming Measurement Has Its Coming of Age Moment
iSpot Welcomes Sports Veteran David Coletti as New VP of Sports Research & Insights
iSpot Welcomes Sports Veteran David Coletti as New VP of Sports Research & Insights
The Drama (And Talk Shows) Behind CPG’s Q3 TV Ad Growth
The Drama (And Talk Shows) Behind CPG’s Q3 TV Ad Growth
Super Bowl Archives: Weirdly Effective Ads
Super Bowl Archives: Weirdly Effective Ads
Super Bowl Teaser Spotlight: Don’t Judge Ant-Man — That Heineken is Alcohol-Free
Super Bowl Teaser Spotlight: Don’t Judge Ant-Man — That Heineken is Alcohol-Free
Diversity & Inclusion in TV Advertising – Risky or Rewarded in 2022?
Diversity & Inclusion in TV Advertising – Risky or Rewarded in 2022?
The Great Brand Redux: Leveraging Past Campaigns With a New Twist
The Great Brand Redux: Leveraging Past Campaigns With a New Twist