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Challenger Brands: Disrupting Consumer Behavior
Challenger Brands: Disrupting Consumer Behavior
iSpot to Measure the Independent Streaming Alliance
iSpot to Measure the Independent Streaming Alliance
NBCU Makes iSpot First Nationally Certified Measurement Partner, Commits to Using iSpot as Currency for Upfront Season
NBCU Makes iSpot First Nationally Certified Measurement Partner, Commits to Using iSpot as Currency for Upfront Season
What “Tricks” Make Candy TV Ads a Treat for Halloween?
What “Tricks” Make Candy TV Ads a Treat for Halloween?
College Football: Last Season’s Top TV Ad Creatives
College Football: Last Season’s Top TV Ad Creatives
6 Pitfalls of Untested TV Ads
6 Pitfalls of Untested TV Ads
Accelerating Measurement for Audience-Based Advertising with OpenAP
Accelerating Measurement for Audience-Based Advertising with OpenAP
Pizza Hut Reinforces its “Delivery Anywhere” Premise and Young Males Respond
Pizza Hut Reinforces its “Delivery Anywhere” Premise and Young Males Respond
‘A Table Set for Change’: Did Volvo’s Eco-Friendly Ad Hit the Mark?
‘A Table Set for Change’: Did Volvo’s Eco-Friendly Ad Hit the Mark?
Grey Goose Invites Viewers to Savor Life with Zoe Saldaña
Grey Goose Invites Viewers to Savor Life with Zoe Saldaña
From Action-Packed Stunts to Everyday Calm: Lessons from Oura’s ‘Mission Impossible’ Tie-In Campaign
From Action-Packed Stunts to Everyday Calm: Lessons from Oura’s ‘Mission Impossible’ Tie-In Campaign
‘Not Just a Snack’: Key Takeaways from the Star-Studded Ad by Dunkin’
‘Not Just a Snack’: Key Takeaways from the Star-Studded Ad by Dunkin’