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Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal
Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal
Support, Strength, and Success: Adidas’ Winning Formula for Athlete Empowerment
Support, Strength, and Success: Adidas’ Winning Formula for Athlete Empowerment
Mascots Steal the Show: How ‘Greatness Hurts’ by Tylenol Drove Engagement and Purchase Intent
Mascots Steal the Show: How ‘Greatness Hurts’ by Tylenol Drove Engagement and Purchase Intent
Bold Moves, Better Results: Nike Returns To Old Ways
Bold Moves, Better Results: Nike Returns To Old Ways
The Winning Formula Behind Scopely’s Star-Studded Monopoly Go Campaign
The Winning Formula Behind Scopely’s Star-Studded Monopoly Go Campaign
Holiday Hosting Simplified: Inside “Ninja the Holidays” with David Beckham
Holiday Hosting Simplified: Inside “Ninja the Holidays” with David Beckham
Silver Santa: Coca-Cola Taps the Magic of Gen AI Visuals
Silver Santa: Coca-Cola Taps the Magic of Gen AI Visuals
Copy Nothing: Jaguar’s Daring Leap Into ‘Exuberant Modernism’
Copy Nothing: Jaguar’s Daring Leap Into ‘Exuberant Modernism’
This is Tax Break-Up: TurboTax Exerts Early Influence on Tax Service Brand Choice
This is Tax Break-Up: TurboTax Exerts Early Influence on Tax Service Brand Choice
iSpot Earns JIC Certification Across All Currency Categories
iSpot Earns JIC Certification Across All Currency Categories
Hellmann’s Super Bowl Spot is the Cat’s “Meow”
Hellmann’s Super Bowl Spot is the Cat’s “Meow”