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Segment Matching: Advancing TV Ad Measurement for the Digital Era
Segment Matching: Advancing TV Ad Measurement for the Digital Era
Brad Feinberg Thinks It’s Time to Remove Walls from Gardens
Brad Feinberg Thinks It’s Time to Remove Walls from Gardens
A Whimsical Refresh: Goldfish Pairs Nostalgia and Quality in New Campaign
A Whimsical Refresh: Goldfish Pairs Nostalgia and Quality in New Campaign
Built for an Ad-Centric TV & Video Marketplace: iSpot Re-Certified by the JIC as a National Currency and Why It Matters 
Built for an Ad-Centric TV & Video Marketplace: iSpot Re-Certified by the JIC as a National Currency and Why It Matters 
Journey Through the Full Funnel with Comcast’s Carmela Fournier
Journey Through the Full Funnel with Comcast’s Carmela Fournier
Bubly’s Y2K Nostalgia Gives Women 35 and Up A Reason to Melt
Bubly’s Y2K Nostalgia Gives Women 35 and Up A Reason to Melt
Nostalgic Storytelling and Balanced Creative Propel Gap’s “Hailey Jean” Campaign
Nostalgic Storytelling and Balanced Creative Propel Gap’s “Hailey Jean” Campaign
How Andrew King Approaches Timing and Emotion in Sports Advertising
How Andrew King Approaches Timing and Emotion in Sports Advertising
Visual Storytelling Drives High Engagement Among Key Segments in Spotify’s “Great Lengths”
Visual Storytelling Drives High Engagement Among Key Segments in Spotify’s “Great Lengths”
Ahead of Kickoff: Pre-Season Intelligence for the 2026–27 NFL Season
Ahead of Kickoff: Pre-Season Intelligence for the 2026–27 NFL Season
Reese’s Oreo Anniversary Spot Blends Star Power, Nostalgia, and Fan-Inspired Roots
Reese’s Oreo Anniversary Spot Blends Star Power, Nostalgia, and Fan-Inspired Roots
How Roku’s Hari Sankar Helps Brands Optimize Toward Real Outcomes
How Roku’s Hari Sankar Helps Brands Optimize Toward Real Outcomes