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Winning Through Storytelling: The Power of Narratives in Super Bowl Ads
Winning Through Storytelling: The Power of Narratives in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads
Streaming Measurement Has Its Coming of Age Moment
Streaming Measurement Has Its Coming of Age Moment
GOLO’s TV Advertising Success Story: Fastest Growing Brand in the Weight Loss Industry
GOLO’s TV Advertising Success Story: Fastest Growing Brand in the Weight Loss Industry
Which TV Ads Generated The Biggest Laughs in 2023?
Which TV Ads Generated The Biggest Laughs in 2023?
iSpot Welcomes Sports Veteran David Coletti as New VP of Sports Research & Insights
iSpot Welcomes Sports Veteran David Coletti as New VP of Sports Research & Insights
Unwrapping Holiday TV Ad Tips
Unwrapping Holiday TV Ad Tips
Beer Brands Bubble Up on TV in Q3
Beer Brands Bubble Up on TV in Q3
iSpot and Paramount Strike Deal for Currency Measurement
iSpot and Paramount Strike Deal for Currency Measurement
Video Ads That Won the Women’s World Cup 2023
Video Ads That Won the Women’s World Cup 2023
Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program
Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program
1H 2023 TV Transparency Report: Impressions Increase Signals Audience Shifts
1H 2023 TV Transparency Report: Impressions Increase Signals Audience Shifts