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How TV Advertisers Can Get Smart About Cord Cutters
How TV Advertisers Can Get Smart About Cord Cutters
Accelerating Measurement for Audience-Based Advertising with OpenAP
Accelerating Measurement for Audience-Based Advertising with OpenAP
Linear TV Attribution is Now Reality
Linear TV Attribution is Now Reality
Which Brands Scored Attention During the NFL Playoffs?
Which Brands Scored Attention During the NFL Playoffs?
Unify Your OTT Strategy
Unify Your OTT Strategy
Do Shorter Ads Keep Attention? Factors Driving Tune Out
Do Shorter Ads Keep Attention? Factors Driving Tune Out
Bud Light, Pepsi, Google Won Viewers’ Attention at the World Cup
Bud Light, Pepsi, Google Won Viewers’ Attention at the World Cup
Attention Analytics 101
Attention Analytics 101
Sound and Style: How Volkswagen’s ‘Drive Like Somebody’ Drove Higher Breakthrough
Sound and Style: How Volkswagen’s ‘Drive Like Somebody’ Drove Higher Breakthrough
The Fun Aunt Proves Everyday Trips Can Be Rewarding Adventures with Wyndham
The Fun Aunt Proves Everyday Trips Can Be Rewarding Adventures with Wyndham
Back to Its Roots: Jack Daniel’s Campaign Drives Top Decile Performance
Back to Its Roots: Jack Daniel’s Campaign Drives Top Decile Performance
Measurement as a Revenue Driver
Measurement as a Revenue Driver