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Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program
Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program
iSpot Makes Key Strategic Hire – Taps Research Legend Leslie Wood As Chief Research Officer
iSpot Makes Key Strategic Hire – Taps Research Legend Leslie Wood As Chief Research Officer
Cannes Lions 2023 Preview: Top Emotionally-Charged U.S. Video Ads
Cannes Lions 2023 Preview: Top Emotionally-Charged U.S. Video Ads
Daytime Spotlight: Daytime TV Ad Impressions Grow With News, Game Shows
Daytime Spotlight: Daytime TV Ad Impressions Grow With News, Game Shows
iSpot.tv Awards the First of 2023 Ace Spotlight Awards for Outstanding Video Ads
iSpot.tv Awards the First of 2023 Ace Spotlight Awards for Outstanding Video Ads
Q1 TV Ad Report: How Brands Adjusted TV Ad Approach To Start 2023
Q1 TV Ad Report: How Brands Adjusted TV Ad Approach To Start 2023
2023 March Madness Advertising Was a Slam Dunk for TV
2023 March Madness Advertising Was a Slam Dunk for TV
TV Ad Measurement Infographic: Credit Cards
TV Ad Measurement Infographic: Credit Cards
How Overcoming the CTV Incrementality Challenge Unlocks ROAS
How Overcoming the CTV Incrementality Challenge Unlocks ROAS
2022 TV Advertising Recap: Key Findings From iSpot’s Year-End Report
2022 TV Advertising Recap: Key Findings From iSpot’s Year-End Report
Diversity & Inclusion in Advertising – Risky or Rewarded in 2022? Part 3
Diversity & Inclusion in Advertising – Risky or Rewarded in 2022? Part 3
Cut TV Ad Costs, Not Impact: Maximizing ROAS During Economic Uncertainty
Cut TV Ad Costs, Not Impact: Maximizing ROAS During Economic Uncertainty