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Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Flipping the Script: Viewer Insights on Motorola’s 2025 Razr Campaign
Flipping the Script: Viewer Insights on Motorola’s 2025 Razr Campaign
The Most Nostalgic Video Ads of 2024
The Most Nostalgic Video Ads of 2024
Silver Santa: Coca-Cola Taps the Magic of Gen AI Visuals
Silver Santa: Coca-Cola Taps the Magic of Gen AI Visuals
‘The Big Day’ by Kleenex Tugs at Heartstrings and Captivates Viewers
‘The Big Day’ by Kleenex Tugs at Heartstrings and Captivates Viewers
This is Tax Break-Up: TurboTax Exerts Early Influence on Tax Service Brand Choice
This is Tax Break-Up: TurboTax Exerts Early Influence on Tax Service Brand Choice
Tigers, Touchdown, and Megan Thee Stallion: Inside Pepsi’s Gladiator-Themed Campaign
Tigers, Touchdown, and Megan Thee Stallion: Inside Pepsi’s Gladiator-Themed Campaign
Creative Outcomes | Target’s Pawsitive Impact: The Secret Behind The Cuddle Collab’s Record-Breaking Consideration
Creative Outcomes | Target’s Pawsitive Impact: The Secret Behind The Cuddle Collab’s Record-Breaking Consideration
Unwrapping Holiday TV Ad Tips
Unwrapping Holiday TV Ad Tips
Daytime Spotlight: Daytime TV Ad Impressions Grow With News, Game Shows
Daytime Spotlight: Daytime TV Ad Impressions Grow With News, Game Shows
How Overcoming the CTV Incrementality Challenge Unlocks ROAS
How Overcoming the CTV Incrementality Challenge Unlocks ROAS