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Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Harry’s Introduces Body Care Line to Make Men Feel Good
Harry’s Introduces Body Care Line to Make Men Feel Good
Laughs Without the Craving: What Snickers’ Hungr.AI Ad Got Right (and Wrong)
Laughs Without the Craving: What Snickers’ Hungr.AI Ad Got Right (and Wrong)
Nostalgic Storytelling and Balanced Creative Propel Gap’s “Hailey Jean” Campaign
Nostalgic Storytelling and Balanced Creative Propel Gap’s “Hailey Jean” Campaign
Reese’s Oreo Anniversary Spot Blends Star Power, Nostalgia, and Fan-Inspired Roots
Reese’s Oreo Anniversary Spot Blends Star Power, Nostalgia, and Fan-Inspired Roots
Aligning with Health Trends: PepsiCo Introduces “Unbelievably” Pepsi Prebiotic Cola
Aligning with Health Trends: PepsiCo Introduces “Unbelievably” Pepsi Prebiotic Cola
From Below-the-Belt to Best Face Forward: Manscaped’s New Campaign Strategy
From Below-the-Belt to Best Face Forward: Manscaped’s New Campaign Strategy
Nike Asks Young Athletes, “Why Do It?”
Nike Asks Young Athletes, “Why Do It?”
From Action-Packed Stunts to Everyday Calm: Lessons from Oura’s ‘Mission Impossible’ Tie-In Campaign
From Action-Packed Stunts to Everyday Calm: Lessons from Oura’s ‘Mission Impossible’ Tie-In Campaign
Breaking the Nugget Mold: How Taco Bell’s New Product Campaign is Driving Purchase Intent
Breaking the Nugget Mold: How Taco Bell’s New Product Campaign is Driving Purchase Intent
Super Bowl Teaser Spotlight: A Different Kind of Roasted Peanut
Super Bowl Teaser Spotlight: A Different Kind of Roasted Peanut
Diversity & Inclusion in Advertising – Risky or Rewarded in 2022? Part 2
Diversity & Inclusion in Advertising – Risky or Rewarded in 2022? Part 2