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New iSpot and Swoop Partnership Brings Greater Precision to Pharma Advertising
New iSpot and Swoop Partnership Brings Greater Precision to Pharma Advertising
From Split Ends to Star Power: Pantene’s Cross-Generational Play
From Split Ends to Star Power: Pantene’s Cross-Generational Play
From Sidelines to Center Court: Lessons from Humana’s Pickleball Campaign
From Sidelines to Center Court: Lessons from Humana’s Pickleball Campaign
‘A Table Set for Change’: Did Volvo’s Eco-Friendly Ad Hit the Mark?
‘A Table Set for Change’: Did Volvo’s Eco-Friendly Ad Hit the Mark?
Scaling Ad Impact with Precision
Scaling Ad Impact with Precision
When Shaq Meets Bumblebee: The General’s Recipe for Above-Benchmark Performance
When Shaq Meets Bumblebee: The General’s Recipe for Above-Benchmark Performance
Sound and Style: How Volkswagen’s ‘Drive Like Somebody’ Drove Higher Breakthrough
Sound and Style: How Volkswagen’s ‘Drive Like Somebody’ Drove Higher Breakthrough
From Everyday Damage to Everyday Confidence: How Olaplex is Striving for Emotion
From Everyday Damage to Everyday Confidence: How Olaplex is Striving for Emotion
Flipping the Script: Viewer Insights on Motorola’s 2025 Razr Campaign
Flipping the Script: Viewer Insights on Motorola’s 2025 Razr Campaign
‘Mic Drop’ Moment: How Lincoln’s Campaign with Serena Williams Drove Purchase Intent
‘Mic Drop’ Moment: How Lincoln’s Campaign with Serena Williams Drove Purchase Intent
Tariffs Hit—How U.S. Auto Ads Answered and Consumers Responded
Tariffs Hit—How U.S. Auto Ads Answered and Consumers Responded
Visa Links Possibilities to Who One Wants to Be
Visa Links Possibilities to Who One Wants to Be