Search iSpot All Ads Brands Topics Pages Reports Playbooks Case Studies Posts Top Posts Matches (287 results) Outcomes in Action: Stop Guessing and Start Proving Your TV and Video Ad ROI Connect Your TV Ad Impressions to Business Outcomes iSpot’s Julie Van Ullen Breaks Down Outcomes in the Market: “There are a lot of point solutions that market themselves as outcome-based companies that are really just a signal.” iSpot’s Sean Muller Breaks Down Outcomes: “There’s a Big Difference Between Signals and Measurement” How WBD’s Michele Resnick Sees the Future of Measurement & Outcomes in Media Why Your Measurement Stack is Making You Less Confident (And How to Fix It) The Power of Outcome Guarantees for Advertisers Axe Uses Cavemen and Comedy to Launch Next-Generation Spray System From Measurement to Optimization: How Roku and iSpot Are Making Outcomes Actionable in Streaming 6 Questions Your CMO Will Ask in 2026—And How to Be Ready Paws, Play, and Passion: Purina Becomes U.S. Soccer’s Official Pet Partner Broadcast TV Uses NFL to Help Deliver Business Outcomes 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 »