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Segment Matching: Advancing TV Ad Measurement for the Digital Era
Segment Matching: Advancing TV Ad Measurement for the Digital Era
Bud Light, Pepsi, Google Won Viewers’ Attention at the World Cup
Bud Light, Pepsi, Google Won Viewers’ Attention at the World Cup
We’ve Partnered with NBCUniversal to Make Outcome-Based TV Selling a Reality
We’ve Partnered with NBCUniversal to Make Outcome-Based TV Selling a Reality
We’ve Partnered with LiveRamp to Match Our TV Ad Analytics to Advertiser’s Digital Segments
We’ve Partnered with LiveRamp to Match Our TV Ad Analytics to Advertiser’s Digital Segments
How Walmart Became the Undisputed King of Black Friday TV Impressions
How Walmart Became the Undisputed King of Black Friday TV Impressions
The Big Picture: How Advertisers Are Activating Around the 2016 Olympics
The Big Picture: How Advertisers Are Activating Around the 2016 Olympics
Super Bowl 50 Game Day Ad Metrics
Super Bowl 50 Game Day Ad Metrics
Top 5 Performing Super Bowl Ads Dominated by 3 Brands
Top 5 Performing Super Bowl Ads Dominated by 3 Brands
iSpot.tv and TVSquared Partner to Link TV Ad Airings to Sales
Kia Kicks Off TV Creative for Sedona and Finds Targeted Success