Top Posts Matches (69 results)

4 Ways Bad Audience Measurement Is Warping Your Outcome Results
4 Ways Bad Audience Measurement Is Warping Your Outcome Results
With digital ad spend set to outstrip TV, is your ad budget working hard enough?
With digital ad spend set to outstrip TV, is your ad budget working hard enough?
Scottish Craft, French Accent, Mixed Signals: Inside the Response to The Glenlivet’s “Peachtanque”
Scottish Craft, French Accent, Mixed Signals: Inside the Response to The Glenlivet’s “Peachtanque”
Everyday Usability Takes Center Stage in OpenAI’s ChatGPT Voice Campaign
Everyday Usability Takes Center Stage in OpenAI’s ChatGPT Voice Campaign
How Roku’s Hari Sankar Helps Brands Optimize Toward Real Outcomes
How Roku’s Hari Sankar Helps Brands Optimize Toward Real Outcomes
“Pets Are Perfect. So, We Must Be Too.”: Inside Open Farm’s New Campaign
“Pets Are Perfect. So, We Must Be Too.”: Inside Open Farm’s New Campaign
How CarMax’s Tori Stowers Connects Media KPIs to Real Business Outcomes
How CarMax’s Tori Stowers Connects Media KPIs to Real Business Outcomes
Reframing Rail Travel: Amtrak’s Automotive-Inspired Campaign
Reframing Rail Travel: Amtrak’s Automotive-Inspired Campaign
iSpot’s Julie Van Ullen Breaks Down Outcomes in the Market: “There are a lot of point solutions that market themselves as outcome-based companies that are really just a signal.”
iSpot’s Julie Van Ullen Breaks Down Outcomes in the Market: “There are a lot of point solutions that market themselves as outcome-based companies that are really just a signal.”
Dynamic Duos Return: Mass Mutual Launches NHL Playoff Spots
Dynamic Duos Return: Mass Mutual Launches NHL Playoff Spots
iSpot’s Sean Muller Breaks Down Outcomes: “There’s a Big Difference Between Signals and Measurement”
iSpot’s Sean Muller Breaks Down Outcomes: “There’s a Big Difference Between Signals and Measurement”
From Programmatic to Performance: Julie Van Ullen’s Industry Lens
From Programmatic to Performance: Julie Van Ullen’s Industry Lens