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Department Stores Making the Streaming Ad Shift Ahead of the Holidays
Department Stores Making the Streaming Ad Shift Ahead of the Holidays
Creative Outcomes | Behind Viewer Enthusiasm for “Motorcycle Gang” from Twix
Creative Outcomes | Behind Viewer Enthusiasm for “Motorcycle Gang” from Twix
Advancing TV Currency With Leslie Wood, iSpot Chief Research Officer
Advancing TV Currency With Leslie Wood, iSpot Chief Research Officer
Future Today and iSpot Partner to Advance Measurement and Optimization of Ad-Supported Streaming
Future Today and iSpot Partner to Advance Measurement and Optimization of Ad-Supported Streaming
Cannes Lions 2024: Marketers Call for Unification
Cannes Lions 2024: Marketers Call for Unification
The Case for Precision in Sports Media Measurement
The Case for Precision in Sports Media Measurement
iSpot’s Blueprint for Cross-Platform Ad Effectiveness with Sean Muller, CEO & Founder
iSpot’s Blueprint for Cross-Platform Ad Effectiveness with Sean Muller, CEO & Founder
My Code Taps iSpot to be Third Party Measurement Provider of its Diverse Slate of CTV Apps and Properties
My Code Taps iSpot to be Third Party Measurement Provider of its Diverse Slate of CTV Apps and Properties
Losing the Plot: Storytelling in Super Bowl Ads is in Decline
Losing the Plot: Storytelling in Super Bowl Ads is in Decline
Winning Through Storytelling: The Power of Narratives in Super Bowl Ads
Winning Through Storytelling: The Power of Narratives in Super Bowl Ads
The Keys to Successful Celebrity Use in Super Bowl Ads
The Keys to Successful Celebrity Use in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads