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From Action-Packed Stunts to Everyday Calm: Lessons from Oura’s ‘Mission Impossible’ Tie-In Campaign
From Action-Packed Stunts to Everyday Calm: Lessons from Oura’s ‘Mission Impossible’ Tie-In Campaign
Ask the iSpot Expert: Person-Level TV Ad Measurement
Ask the iSpot Expert: Person-Level TV Ad Measurement
From Scream to Screen: Cologuard’s Fright-Free Message
From Scream to Screen: Cologuard’s Fright-Free Message
Behind the Lens: Apple’s Cinematic Take on the iPhone 17 Pro
Behind the Lens: Apple’s Cinematic Take on the iPhone 17 Pro
Cheetle Dust “Thingertips” Offers a Finger-Lickin’ Tie-In Surprise
Cheetle Dust “Thingertips” Offers a Finger-Lickin’ Tie-In Surprise
Visual Humor Conveys What’s Unique About Cheez-Its
Visual Humor Conveys What’s Unique About Cheez-Its
Grey Goose Invites Viewers to Savor Life with Zoe Saldaña
Grey Goose Invites Viewers to Savor Life with Zoe Saldaña
When Shaq Meets Bumblebee: The General’s Recipe for Above-Benchmark Performance
When Shaq Meets Bumblebee: The General’s Recipe for Above-Benchmark Performance
‘Not Just a Snack’: Key Takeaways from the Star-Studded Ad by Dunkin’
‘Not Just a Snack’: Key Takeaways from the Star-Studded Ad by Dunkin’
Breaking the Nugget Mold: How Taco Bell’s New Product Campaign is Driving Purchase Intent
Breaking the Nugget Mold: How Taco Bell’s New Product Campaign is Driving Purchase Intent
‘Delivery’s Other Half’: Grubhub and Amazon Promote Their Partnership
‘Delivery’s Other Half’: Grubhub and Amazon Promote Their Partnership
‘The Big Day’ by Kleenex Tugs at Heartstrings and Captivates Viewers
‘The Big Day’ by Kleenex Tugs at Heartstrings and Captivates Viewers