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Copy Nothing: Jaguar’s Daring Leap Into ‘Exuberant Modernism’
Copy Nothing: Jaguar’s Daring Leap Into ‘Exuberant Modernism’
Reiimagine Denim: Viewer Response to Levi’s Collaboration with Beyoncé
Reiimagine Denim: Viewer Response to Levi’s Collaboration with Beyoncé
Americans React to Inflation References in Advertising
Americans React to Inflation References in Advertising
Executive Voices: Why Unification Should Start with TV
Executive Voices: Why Unification Should Start with TV
Do Shorter Ads Keep Attention? Factors Driving Tune Out
Do Shorter Ads Keep Attention? Factors Driving Tune Out
Unpacking 2018 Back to School Ads
Unpacking 2018 Back to School Ads
Grey Goose Invites Viewers to Savor Life with Zoe Saldaña
Grey Goose Invites Viewers to Savor Life with Zoe Saldaña
Scaling Ad Impact with Precision
Scaling Ad Impact with Precision
When Shaq Meets Bumblebee: The General’s Recipe for Above-Benchmark Performance
When Shaq Meets Bumblebee: The General’s Recipe for Above-Benchmark Performance
Sound and Style: How Volkswagen’s ‘Drive Like Somebody’ Drove Higher Breakthrough
Sound and Style: How Volkswagen’s ‘Drive Like Somebody’ Drove Higher Breakthrough
The Fun Aunt Proves Everyday Trips Can Be Rewarding Adventures with Wyndham
The Fun Aunt Proves Everyday Trips Can Be Rewarding Adventures with Wyndham
Back to Its Roots: Jack Daniel’s Campaign Drives Top Decile Performance
Back to Its Roots: Jack Daniel’s Campaign Drives Top Decile Performance