Search iSpot All Ads Brands Topics Pages Reports Playbooks Case Studies Posts Top Posts Matches (63 results) Anthropic’s Claude Claims There’s Never Been a Better Time to Be a Problem With digital ad spend set to outstrip TV, is your ad budget working hard enough? Target’s Red Bag Is a Hit: Inside the “It’s in the Bag” Creative Results Scottish Craft, French Accent, Mixed Signals: Inside the Response to The Glenlivet’s “Peachtanque” 4 Ways Bad Audience Measurement Is Warping Your Outcome Results Everyday Usability Takes Center Stage in OpenAI’s ChatGPT Voice Campaign “Pets Are Perfect. So, We Must Be Too.”: Inside Open Farm’s New Campaign How CarMax’s Tori Stowers Connects Media KPIs to Real Business Outcomes Reframing Rail Travel: Amtrak’s Automotive-Inspired Campaign iSpot’s Julie Van Ullen Breaks Down Outcomes in the Market: “There are a lot of point solutions that market themselves as outcome-based companies that are really just a signal.” Dynamic Duos Return: Mass Mutual Launches NHL Playoff Spots iSpot’s Sean Muller Breaks Down Outcomes: “There’s a Big Difference Between Signals and Measurement” 1 2 3 4 5 6 »
