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Challenger Brands: Innovating Service, Value, & Positioning
Challenger Brands: Innovating Service, Value, & Positioning
Transparency Series Recap: Unifying Measurement & Marketers
Transparency Series Recap: Unifying Measurement & Marketers
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Creative Outcomes | Beetlejuice, Beetlejuice, BeetleMax: How CarMax Cleverly Proves It Offers a Better Way
Creative Outcomes | Beetlejuice, Beetlejuice, BeetleMax: How CarMax Cleverly Proves It Offers a Better Way
Creative Outcomes | Flying High on Empathy: Behind American Airlines’ ‘Let’s Go Further Together’
Creative Outcomes | Flying High on Empathy: Behind American Airlines’ ‘Let’s Go Further Together’
Creative Outcomes | Behind Viewer Enthusiasm for “Motorcycle Gang” from Twix
Creative Outcomes | Behind Viewer Enthusiasm for “Motorcycle Gang” from Twix
iSpot’s Blueprint for Cross-Platform Ad Effectiveness with Sean Muller, CEO & Founder
iSpot’s Blueprint for Cross-Platform Ad Effectiveness with Sean Muller, CEO & Founder
Streaming Measurement Has Its Coming of Age Moment
Streaming Measurement Has Its Coming of Age Moment
Which TV Ads Generated The Biggest Laughs in 2023?
Which TV Ads Generated The Biggest Laughs in 2023?
Mastering the Art of Streaming Advertising with Modern Streaming Measurement
Mastering the Art of Streaming Advertising with Modern Streaming Measurement
iSpot Acquires Next Gen Measurement & Attribution Company 605
iSpot Acquires Next Gen Measurement & Attribution Company 605
Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program
Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program