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How Creative Testing Shapes Smarter Media Plans
How Creative Testing Shapes Smarter Media Plans
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Wings and Wins: The Trifecta of Jason Kelce, Football, and Buffalo Wild Wings
Creative Outcomes | Wings and Wins: The Trifecta of Jason Kelce, Football, and Buffalo Wild Wings
Creative Outcomes | Beetlejuice, Beetlejuice, BeetleMax: How CarMax Cleverly Proves It Offers a Better Way
Creative Outcomes | Beetlejuice, Beetlejuice, BeetleMax: How CarMax Cleverly Proves It Offers a Better Way
Creative Outcomes | Uber Shows Up: How “On Our Way” by Uber Resonated with Viewers
Creative Outcomes | Uber Shows Up: How “On Our Way” by Uber Resonated with Viewers
Creative Outcomes | Nostalgia Meets Future: The Origins of Toys R Us
Creative Outcomes | Nostalgia Meets Future: The Origins of Toys R Us
Creative Outcomes | From Curiosity to Intent: A Closer Look at “Wolf Out!” by Great Wolf Lodge
Creative Outcomes | From Curiosity to Intent: A Closer Look at “Wolf Out!” by Great Wolf Lodge
Creative Outcomes | Behind Viewer Enthusiasm for “Motorcycle Gang” from Twix
Creative Outcomes | Behind Viewer Enthusiasm for “Motorcycle Gang” from Twix
Artificial Intelligence, Real Impact: Viewer Insights from Under Armour’s Latest Ad
Artificial Intelligence, Real Impact: Viewer Insights from Under Armour’s Latest Ad
Hellmann’s Super Bowl Spot is the Cat’s “Meow”
Hellmann’s Super Bowl Spot is the Cat’s “Meow”
The Drama (And Talk Shows) Behind CPG’s Q3 TV Ad Growth
The Drama (And Talk Shows) Behind CPG’s Q3 TV Ad Growth
Super Bowl Teaser Spotlight: A Different Kind of Roasted Peanut
Super Bowl Teaser Spotlight: A Different Kind of Roasted Peanut