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Tariffs Hit—How U.S. Auto Ads Answered and Consumers Responded
Tariffs Hit—How U.S. Auto Ads Answered and Consumers Responded
Visa Links Possibilities to Who One Wants to Be
Visa Links Possibilities to Who One Wants to Be
Ignoring the Signs? Bayer’s Ad Wants You to ‘See Your Risks’
Ignoring the Signs? Bayer’s Ad Wants You to ‘See Your Risks’
iSpot Launches Outcomes at Scale; Paramount Leads as First to Implement
iSpot Launches Outcomes at Scale; Paramount Leads as First to Implement
Wholesome Adventure: Rivian Solidifies a Connective Brand Identity
Wholesome Adventure: Rivian Solidifies a Connective Brand Identity
Creative Outcomes | Cologuard Hits Cultural Sweet Spot as Spanish Campaign Shows Strong Breakthrough
Creative Outcomes | Cologuard Hits Cultural Sweet Spot as Spanish Campaign Shows Strong Breakthrough
Reaching Female NFL Fans Beyond Game Day
Reaching Female NFL Fans Beyond Game Day
Tigers, Touchdown, and Megan Thee Stallion: Inside Pepsi’s Gladiator-Themed Campaign
Tigers, Touchdown, and Megan Thee Stallion: Inside Pepsi’s Gladiator-Themed Campaign
Rethinking Outcome Measurement in a Cross-Platform, Multi-Device Era
Rethinking Outcome Measurement in a Cross-Platform, Multi-Device Era
Creative Outcomes | Target’s Pawsitive Impact: The Secret Behind The Cuddle Collab’s Record-Breaking Consideration
Creative Outcomes | Target’s Pawsitive Impact: The Secret Behind The Cuddle Collab’s Record-Breaking Consideration
How Creative Testing Shapes Smarter Media Plans
How Creative Testing Shapes Smarter Media Plans
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads