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Segment Matching: Advancing TV Ad Measurement for the Digital Era
Segment Matching: Advancing TV Ad Measurement for the Digital Era
Introducing Attention Analytics Index, Attention Scoring and Creative Wear
Introducing Attention Analytics Index, Attention Scoring and Creative Wear
How Walmart Became the Undisputed King of Black Friday TV Impressions
How Walmart Became the Undisputed King of Black Friday TV Impressions
Week One of the NFL Kicks Off: These Advertisers Came to Play
‘Not Just a Snack’: Key Takeaways from the Star-Studded Ad by Dunkin’
‘Not Just a Snack’: Key Takeaways from the Star-Studded Ad by Dunkin’
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
From Everyday Damage to Everyday Confidence: How Olaplex is Striving for Emotion
From Everyday Damage to Everyday Confidence: How Olaplex is Striving for Emotion
Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal
Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal
Flipping the Script: Viewer Insights on Motorola’s 2025 Razr Campaign
Flipping the Script: Viewer Insights on Motorola’s 2025 Razr Campaign
‘Mic Drop’ Moment: How Lincoln’s Campaign with Serena Williams Drove Purchase Intent
‘Mic Drop’ Moment: How Lincoln’s Campaign with Serena Williams Drove Purchase Intent
Harry’s Introduces Body Care Line to Make Men Feel Good
Harry’s Introduces Body Care Line to Make Men Feel Good
Bringing TV Outcomes to the Forefront with Paramount 
Bringing TV Outcomes to the Forefront with Paramount