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Proof That Nostalgia Still Sleighs: Capital One’s New Holiday Campaign
Proof That Nostalgia Still Sleighs: Capital One’s New Holiday Campaign
6 Questions Your CMO Will Ask in 2026—And How to Be Ready
6 Questions Your CMO Will Ask in 2026—And How to Be Ready
The Eli Lilly Approach to TV & Video Ad ROI
The Eli Lilly Approach to TV & Video Ad ROI
Walmart Turns Whoville Into WhoKnewVille for the Holidays
Walmart Turns Whoville Into WhoKnewVille for the Holidays
Back to Its Roots: Jack Daniel’s Campaign Drives Top Decile Performance
Back to Its Roots: Jack Daniel’s Campaign Drives Top Decile Performance
Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal
Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal
Retail Focus: Kathryn Hahn Puts Amazon in Back-to-School Spotlight
Retail Focus: Kathryn Hahn Puts Amazon in Back-to-School Spotlight
Goldman Sachs to Invest $325 million into iSpot.tv to Accelerate Modern TV Measurement Currencies
Goldman Sachs to Invest $325 million into iSpot.tv to Accelerate Modern TV Measurement Currencies
Retail TV Ad Spend Roars Back to Life in 2021
Retail TV Ad Spend Roars Back to Life in 2021
Which Brands Aced Back-to-School TV Advertising?
Which Brands Aced Back-to-School TV Advertising?
Unpacking 2018 Back to School Ads
Unpacking 2018 Back to School Ads
Samsung Mobile Remains a Strong TV Advertiser Despite Note 7 Setbacks
Samsung Mobile Remains a Strong TV Advertiser Despite Note 7 Setbacks