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An Early Look at This Year’s Super Bowl Ad Playbook
An Early Look at This Year’s Super Bowl Ad Playbook
Building “Room to Dream”: Rocket Mortgage and Jahmyr Gibbs Take the Field
Building “Room to Dream”: Rocket Mortgage and Jahmyr Gibbs Take the Field
Red Lobster Gives Consumers More Reasons to Love Seafood
Red Lobster Gives Consumers More Reasons to Love Seafood
A Footlong Leap Forward: Subway Resurrects the Sub Club
A Footlong Leap Forward: Subway Resurrects the Sub Club
When Touchdowns Start Sounding Delicious: Inside Uber Eats’ New NFL Ads
When Touchdowns Start Sounding Delicious: Inside Uber Eats’ New NFL Ads
6 Questions Your CMO Will Ask in 2026—And How to Be Ready
6 Questions Your CMO Will Ask in 2026—And How to Be Ready
From Bikini Bottom to Burger King: A SpongeBob Spot That Connects Generations
From Bikini Bottom to Burger King: A SpongeBob Spot That Connects Generations
The Flannel Effect: L.L. Bean Channels Cozy Moments for Holiday Gold
The Flannel Effect: L.L. Bean Channels Cozy Moments for Holiday Gold
Inside “Where Champions Fly”: Insights on Delta’s Olympic Debut Ad
Inside “Where Champions Fly”: Insights on Delta’s Olympic Debut Ad
Duck Lips, Pop Culture, and Pringles: How the Snack Brand Landed Cross-Generational Appeal
Duck Lips, Pop Culture, and Pringles: How the Snack Brand Landed Cross-Generational Appeal
Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers
Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers
The Eli Lilly Approach to TV & Video Ad ROI
The Eli Lilly Approach to TV & Video Ad ROI