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Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Messaging in Election Years: How to Know What’s Right for Your Brand
Messaging in Election Years: How to Know What’s Right for Your Brand
The Keys to Successful Celebrity Use in Super Bowl Ads
The Keys to Successful Celebrity Use in Super Bowl Ads
Streaming Measurement Has Its Coming of Age Moment
Streaming Measurement Has Its Coming of Age Moment
Q1 TV Ad Report: How Brands Adjusted TV Ad Approach To Start 2023
Q1 TV Ad Report: How Brands Adjusted TV Ad Approach To Start 2023
Diversity & Inclusion in Advertising – Risky or Rewarded in 2022? Part 3
Diversity & Inclusion in Advertising – Risky or Rewarded in 2022? Part 3
The Great Brand Redux: Extending Brand Relevancy Through Innovation and/or New Audiences
The Great Brand Redux: Extending Brand Relevancy Through Innovation and/or New Audiences
Americans React to Inflation References in Advertising
Americans React to Inflation References in Advertising
How to Ensure Your Video Creative Stands Out
How to Ensure Your Video Creative Stands Out
A New Era of TV Measurement and Currency: Here’s What You Missed at This Year’s TV Disrupt
A New Era of TV Measurement and Currency: Here’s What You Missed at This Year’s TV Disrupt
How Wayfair Proves TV’s True Value Using iSpot
How Wayfair Proves TV’s True Value Using iSpot
Ask an iSpot Expert: Video Creative Effectiveness
Ask an iSpot Expert: Video Creative Effectiveness