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How Kia’s TV Advertising Differentiated Itself From the Hybrid Competition
How Kia’s TV Advertising Differentiated Itself From the Hybrid Competition
Mazda Continues to Spend Behind Its Successful TV Ad with Bruce Lee
Kia Resurrects Its Hamsters for the MTV VMAs and Flexes Its Media Muscle
Inside Super Bowl LX’s Celebrity Ad Playbook
Inside Super Bowl LX’s Celebrity Ad Playbook
NBCUniversal Accelerates Path to Alternative Currencies Bringing Forward iSpot.tv as First Cross-Platform Video Certified Measurement Partner
NBCUniversal Accelerates Path to Alternative Currencies Bringing Forward iSpot.tv as First Cross-Platform Video Certified Measurement Partner
Xbox vs. PlayStation: Comparing TV Ad Performance
Xbox vs. PlayStation: Comparing TV Ad Performance
Aligning with Health Trends: PepsiCo Introduces “Unbelievably” Pepsi Prebiotic Cola
Aligning with Health Trends: PepsiCo Introduces “Unbelievably” Pepsi Prebiotic Cola
Craig Ziegler on iSpot’s Approach to AI and Unification
Craig Ziegler on iSpot’s Approach to AI and Unification
Axe Uses Cavemen and Comedy to Launch Next-Generation Spray System
Axe Uses Cavemen and Comedy to Launch Next-Generation Spray System
Real-Time Optimization at Scale
Real-Time Optimization at Scale
PetSmart Leverages Brick-and-Mortar Strengths to Convince Customers to Ditch Online Competitors
PetSmart Leverages Brick-and-Mortar Strengths to Convince Customers to Ditch Online Competitors
From Programmatic to Performance: Julie Van Ullen’s Industry Lens
From Programmatic to Performance: Julie Van Ullen’s Industry Lens