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How CarMax’s Tori Stowers Connects Media KPIs to Real Business Outcomes
How CarMax’s Tori Stowers Connects Media KPIs to Real Business Outcomes
iSpot’s Julie Van Ullen Breaks Down Outcomes in the Market: “There are a lot of point solutions that market themselves as outcome-based companies that are really just a signal.”
iSpot’s Julie Van Ullen Breaks Down Outcomes in the Market: “There are a lot of point solutions that market themselves as outcome-based companies that are really just a signal.”
iSpot’s Sean Muller Breaks Down Outcomes: “There’s a Big Difference Between Signals and Measurement”
iSpot’s Sean Muller Breaks Down Outcomes: “There’s a Big Difference Between Signals and Measurement”
Beyond the Viral Punchline: Breaking Down McDonald’s Big Arch Creative Performance
Beyond the Viral Punchline: Breaking Down McDonald’s Big Arch Creative Performance
The Power of Outcome Guarantees for Advertisers
The Power of Outcome Guarantees for Advertisers
A Culinary Overhaul: How Gordon Ramsay is Leading the I Can’t Believe It’s Not Butter Revival
A Culinary Overhaul: How Gordon Ramsay is Leading the I Can’t Believe It’s Not Butter Revival
When Touchdowns Start Sounding Delicious: Inside Uber Eats’ New NFL Ads
When Touchdowns Start Sounding Delicious: Inside Uber Eats’ New NFL Ads
Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers
Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers
Beyond the Star Power: Why the :30 “Spinning Explained” Ad is Driving Casino Curiosity
Beyond the Star Power: Why the :30 “Spinning Explained” Ad is Driving Casino Curiosity
Nike Asks Young Athletes, “Why Do It?”
Nike Asks Young Athletes, “Why Do It?”
How Credit One’s “Credit Wreckers” are Empowering Consumers
How Credit One’s “Credit Wreckers” are Empowering Consumers
From Split Ends to Star Power: Pantene’s Cross-Generational Play
From Split Ends to Star Power: Pantene’s Cross-Generational Play