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Challenger Brands: Innovating Service, Value, & Positioning
Challenger Brands: Innovating Service, Value, & Positioning
‘Worth It’ Indeed: Shake Shack’s Ad Campaign and the Art of Culinary Storytelling
‘Worth It’ Indeed: Shake Shack’s Ad Campaign and the Art of Culinary Storytelling
Creative Outcomes | Beetlejuice, Beetlejuice, BeetleMax: How CarMax Cleverly Proves It Offers a Better Way
Creative Outcomes | Beetlejuice, Beetlejuice, BeetleMax: How CarMax Cleverly Proves It Offers a Better Way
Creative Outcomes | Nostalgia Meets Future: The Origins of Toys R Us
Creative Outcomes | Nostalgia Meets Future: The Origins of Toys R Us
Streaming Ad Shifts: Key H1 Trends for Insurance, QSR, and Automaker Advertisers
Streaming Ad Shifts: Key H1 Trends for Insurance, QSR, and Automaker Advertisers
Artificial Intelligence, Real Impact: Viewer Insights from Under Armour’s Latest Ad
Artificial Intelligence, Real Impact: Viewer Insights from Under Armour’s Latest Ad
Hellmann’s Super Bowl Spot is the Cat’s “Meow”
Hellmann’s Super Bowl Spot is the Cat’s “Meow”
iSpot Welcomes Sports Veteran David Coletti as New VP of Sports Research & Insights
iSpot Welcomes Sports Veteran David Coletti as New VP of Sports Research & Insights
Audiences Eat Up Laughs From QSR TV Advertisers
Audiences Eat Up Laughs From QSR TV Advertisers
Diversity & Inclusion in Advertising – Risky or Rewarded in 2022? Part 3
Diversity & Inclusion in Advertising – Risky or Rewarded in 2022? Part 3
Diversity & Inclusion in TV Advertising – Risky or Rewarded in 2022?
Diversity & Inclusion in TV Advertising – Risky or Rewarded in 2022?
The Great Brand Redux: Leveraging Past Campaigns With a New Twist
The Great Brand Redux: Leveraging Past Campaigns With a New Twist