Search iSpot All Ads Brands Topics Pages Reports Playbooks Case Studies Posts Top Posts Matches (30 results) Beyond the Viral Punchline: Breaking Down McDonald’s Big Arch Creative Performance iSpot’s Julie Van Ullen Breaks Down Outcomes in the Market: “There are a lot of point solutions that market themselves as outcome-based companies that are really just a signal.” Axe Uses Cavemen and Comedy to Launch Next-Generation Spray System From Programmatic to Performance: Julie Van Ullen’s Industry Lens Inside Super Bowl LX’s Celebrity Ad Playbook The Creative Approaches Fueling the Top 5 Most Likeable Super Bowl LX Pre-Releases The Eli Lilly Approach to TV & Video Ad ROI Spotlight: Ads That NFL Fans Couldn’t Ignore Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad Department Stores Making the Streaming Ad Shift Ahead of the Holidays MobileFuse Taps iSpot to Bolster CTV Measurement Capabilities 1 2 3 »