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Losing the Plot: Storytelling in Super Bowl Ads is in Decline
Losing the Plot: Storytelling in Super Bowl Ads is in Decline
Winning Through Storytelling: The Power of Narratives in Super Bowl Ads
Winning Through Storytelling: The Power of Narratives in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads
Streaming Measurement Has Its Coming of Age Moment
Streaming Measurement Has Its Coming of Age Moment
Rising Pharma Brands Pop Up During News Programs
Rising Pharma Brands Pop Up During News Programs
Beer Brands Bubble Up on TV in Q3
Beer Brands Bubble Up on TV in Q3
Audiences Eat Up Laughs From QSR TV Advertisers
Audiences Eat Up Laughs From QSR TV Advertisers
Video Ads That Won the Women’s World Cup 2023
Video Ads That Won the Women’s World Cup 2023
Cannes Lions 2023 Preview: Top Emotionally-Charged U.S. Video Ads
Cannes Lions 2023 Preview: Top Emotionally-Charged U.S. Video Ads
Daytime Spotlight: Daytime TV Ad Impressions Grow With News, Game Shows
Daytime Spotlight: Daytime TV Ad Impressions Grow With News, Game Shows
iSpot.tv Awards the First of 2023 Ace Spotlight Awards for Outstanding Video Ads
iSpot.tv Awards the First of 2023 Ace Spotlight Awards for Outstanding Video Ads
TV Ad Measurement Infographic: Credit Cards
TV Ad Measurement Infographic: Credit Cards