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Creative Outcomes | Behind Viewer Enthusiasm for “Motorcycle Gang” from Twix
Creative Outcomes | Behind Viewer Enthusiasm for “Motorcycle Gang” from Twix
Cannes Lions 2024: Marketers Call for Unification
Cannes Lions 2024: Marketers Call for Unification
Hellmann’s Super Bowl Spot is the Cat’s “Meow”
Hellmann’s Super Bowl Spot is the Cat’s “Meow”
The Keys to Successful Celebrity Use in Super Bowl Ads
The Keys to Successful Celebrity Use in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads
Audiences Eat Up Laughs From QSR TV Advertisers
Audiences Eat Up Laughs From QSR TV Advertisers
The Drama (And Talk Shows) Behind CPG’s Q3 TV Ad Growth
The Drama (And Talk Shows) Behind CPG’s Q3 TV Ad Growth
Video Ads That Won the Women’s World Cup 2023
Video Ads That Won the Women’s World Cup 2023
Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program
Cox Automotive’s Data-Driven Approach to Video Creative: Driving a Successful Ad Testing Program
NBA 2022-23 TV Advertising: Hoops Score Again For Brands
NBA 2022-23 TV Advertising: Hoops Score Again For Brands
TV Ad Measurement Infographic: Credit Cards
TV Ad Measurement Infographic: Credit Cards
TV Ad Measurement Infographic: Casual Dining
TV Ad Measurement Infographic: Casual Dining