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Hallmark Media Taps iSpot for Outcomes & Cross-Platform Measurement
Hallmark Media Taps iSpot for Outcomes & Cross-Platform Measurement
Jet-Puffed’s “Love ’Em to Death” Breaks the Mold with Sacrificial Marshmallows
Jet-Puffed’s “Love ’Em to Death” Breaks the Mold with Sacrificial Marshmallows
Red Lobster Gives Consumers More Reasons to Love Seafood
Red Lobster Gives Consumers More Reasons to Love Seafood
Character Appeal vs. Brand Recall: Key Insights from On Running’s Elmo Campaign
Character Appeal vs. Brand Recall: Key Insights from On Running’s Elmo Campaign
Challenger Brands: Innovating Service, Value, & Positioning
Challenger Brands: Innovating Service, Value, & Positioning
What “Tricks” Make Candy TV Ads a Treat for Halloween?
What “Tricks” Make Candy TV Ads a Treat for Halloween?
Target’s Red Bag Is a Hit: Inside the “It’s in the Bag” Creative Results
Target’s Red Bag Is a Hit: Inside the “It’s in the Bag” Creative Results
A Whimsical Refresh: Goldfish Pairs Nostalgia and Quality in New Campaign
A Whimsical Refresh: Goldfish Pairs Nostalgia and Quality in New Campaign
Nostalgic Storytelling and Balanced Creative Propel Gap’s “Hailey Jean” Campaign
Nostalgic Storytelling and Balanced Creative Propel Gap’s “Hailey Jean” Campaign
Visual Storytelling Drives High Engagement Among Key Segments in Spotify’s “Great Lengths”
Visual Storytelling Drives High Engagement Among Key Segments in Spotify’s “Great Lengths”
The Fast Lane to Attention: How Viewers Responded to Doritos Loaded’s F1-Fueled Ad
The Fast Lane to Attention: How Viewers Responded to Doritos Loaded’s F1-Fueled Ad
Reframing Rail Travel: Amtrak’s Automotive-Inspired Campaign
Reframing Rail Travel: Amtrak’s Automotive-Inspired Campaign