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Anthropic’s Claude Claims There’s Never Been a Better Time to Be a Problem
Anthropic’s Claude Claims There’s Never Been a Better Time to Be a Problem
Sound and Style: How Volkswagen’s ‘Drive Like Somebody’ Drove Higher Breakthrough
Sound and Style: How Volkswagen’s ‘Drive Like Somebody’ Drove Higher Breakthrough
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Challenger Brands: Disrupting Consumer Behavior
Challenger Brands: Disrupting Consumer Behavior
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | From Curiosity to Intent: A Closer Look at “Wolf Out!” by Great Wolf Lodge
Creative Outcomes | From Curiosity to Intent: A Closer Look at “Wolf Out!” by Great Wolf Lodge
Americans React to Inflation References in Advertising
Americans React to Inflation References in Advertising
A Prairie Dog, a Horse, and a Pharmacy Walk Into an Ad: Inside GoodRx’s “The Savings Wrangler”
A Prairie Dog, a Horse, and a Pharmacy Walk Into an Ad: Inside GoodRx’s “The Savings Wrangler”
Why “The Lunchables Effect: Fractions” is Too Cool for School
Why “The Lunchables Effect: Fractions” is Too Cool for School
‘Let Her Cook’: Gatorade Champions WNBA Trailblazers
‘Let Her Cook’: Gatorade Champions WNBA Trailblazers
Pizza Hut Reinforces its “Delivery Anywhere” Premise and Young Males Respond
Pizza Hut Reinforces its “Delivery Anywhere” Premise and Young Males Respond
‘A Table Set for Change’: Did Volvo’s Eco-Friendly Ad Hit the Mark?
‘A Table Set for Change’: Did Volvo’s Eco-Friendly Ad Hit the Mark?