Search iSpot All Ads Brands Topics Pages Reports Playbooks Case Studies Posts Top Posts Matches (18 results) How Flexible Data Matching Drives Results Segment Matching: Advancing TV Ad Measurement for the Digital Era iSpot Welcomes Steven Millman as Chief Scientist Character Appeal vs. Brand Recall: Key Insights from On Running’s Elmo Campaign This is Tax Break-Up: TurboTax Exerts Early Influence on Tax Service Brand Choice Creative Outcomes | From Curiosity to Intent: A Closer Look at “Wolf Out!” by Great Wolf Lodge The Great Unification: Holistic Measurement and Identity Take the Spotlight at TV Disrupt The Keys to Successful Celebrity Use in Super Bowl Ads The Great Brand Redux: Extending Brand Relevancy Through Innovation and/or New Audiences Americans React to Inflation References in Advertising Currency Update: CTV Verification Initiative How DriveTime boosted ROAS 26% 1 2 »